Integrated policies for improving modal split in urban areas

The need to shift travel demand onto public transport and to reduce total private vehicle trips in urban areas is discussed. Integrating ticketing, information and fare systems, the role of public transport authorities in coordinating public transport services, and physical integration of services via interchages are all considered important if changes in transport mode are to be achieved. Public transport use in thirteen European cities ranges from 20-60%. All the cities with high public transport use have a good quality service with effective integration along with laws and regulations reducing private car use. The benefits of integrating private transport with public transport, the effects of land use patterns on modal choice, and use of design policy packages are outlined. Case studies of high occupancy vehicle lanes on congested corridors, and of integrated land use and metro extension in Madrid are described. For the covering abstract of this conference see ITRD E128114.