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25 key topics in marketing : essential revision for coursework and examinations

Christopher Sivewright

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Abstract

Objectives and marketing the marketing mix concept and innovation the product life cycle marketing research naming and branding product image market segment pricing product mix & standards packaging distribution the sales force market education corporate & financial PR industrial relations test marketing advertising advertising research sales promotion the after-market maintaining customers internet marketing I internet marketing II.

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Objectives and marketing the marketing mix concept and innovation the product life cycle marketing research naming and branding product image market segment pricing product mix & standards packaging distribution the sales force market education corporate & financial PR industrial relations test marketing advertising advertising research sales promotion the after-market maintaining customers internet marketing I internet marketing II.

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Available abstract

Objectives and marketing the marketing mix concept and innovation the product life cycle marketing research naming and branding product image market segment pricing product mix & standards packaging distribution the sales force market education corporate & financial PR industrial relations test marketing advertising advertising research sales promotion the after-market maintaining customers internet marketing I internet marketing II.

Key concepts: Digital marketing, Return on marketing investment, Marketing mix, Marketing, Marketing mix modeling, Business, Marketing research, Marketing management

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