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FUNCTIONAL DETERMINANTS OF MODE CHOICE BEHAVIOR

Robert J. Meyer, Irwin P. Levin

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Abstract

A study using the functional measurement paradigm is reported in which abstract mode preferences are investigated in a controlled experimental design, homogeneous segments of consumers are formed on the basis of responses obtained in the experiments, and actual mode choice behavior is linked to consumer preferences. Data from the controlled experiment confirmed and extended earlier results suggesting that cost and time factors are combined by an averaging process to affect car-bus preferences, where individual respondents can be clustered into a small number of homogeneous groups on the basis of their overall preferences and weighting of factors. /GMRL/

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What this paper is about

A study using the functional measurement paradigm is reported in which abstract mode preferences are investigated in a controlled experimental design, homogeneous segments of consumers are formed on the basis of responses obtained in the experiments, and actual mode choice behavior is linked to consumer preferences. Data from the controlled experiment confirmed and extended earlier results suggesting that cost and time factors are combined by an averaging process to affect car-bus preferences, where individual respondents can be clustered into a small number of homogeneous groups on the basis of their overall preferences and weighting of factors. /GMRL/

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Available abstract

A study using the functional measurement paradigm is reported in which abstract mode preferences are investigated in a controlled experimental design, homogeneous segments of consumers are formed on the basis of responses obtained in the experiments, and actual mode choice behavior is linked to consumer preferences. Data from the controlled experiment confirmed and extended earlier results suggesting that cost and time factors are combined by an averaging process to affect car-bus preferences, where individual respondents can be clustered into a small number of homogeneous groups on the basis of their overall preferences and weighting of factors. /GMRL/

Key concepts: Weighting, Homogeneous, Mode (computer interface), Mode choice, Affect (linguistics), Econometrics, Basis (linear algebra), Psychology

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