JOINT INSTITUTIONAL TRANSPORTATION SYSTEMS MANAGEMENT PROGRAM

In San Francisco, as in many cities, institutions located in residential neighborhoods outside the downtown business district generate traffic and parking conditions that pose concerns for area residents and for the institutions themselves. An approach to transportation systems management (TSM) undertaken by the city of San Francisco and a consortium of 14 major institutions in response to the transportation problems of institutions in urban residential neighborhoods is described. The objectives of the joint TSM program are to reduce automobile parking and traffic impacts by means of low-capital-cost measures such as ridesharing, public and private transit services, parking management, and marketing incentives and to foster economies of operation through the institutions' cooperative efforts. The successful implementation of TSM measures at three of the participating institutions demonstrates the validity of the approach and provides a means for the early evaluation of the total program. (Author)