1992•Transportation Research Record Journal of the Transportation Research BoardRequires access
CONSUMER RESPONSES TO ADVANCED AUTOMOTIVE ELECTRONICS: USER SURVEY ON ELECTRONIC TOLL COLLECTION SYSTEMS
Y B Yim
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Abstract
To improve toll collection services, toll agencies in California are considering an electronic toll collection system for state-owned toll bridges and toll roads. Potential benefits of this system seem apparent, yet little is known about how consumers respond to the new technology. In October and December 1990, several surveys were conducted among San Francisco Bay Area motorists. The surveys show that Bay Area motorists are highly receptive to electronic toll collection technology. The perceived benefits of the technology include reduced traffic congestion at toll gates and improved air quality. The surveys also suggest that demand for the electronic toll collection service among commercial users is more elastic with respect to cost than it is among motorists.