Advertising media A to Z: the definitive resource for media planning, buying, and research

This is the advertising practitioner's one-stop resource to essential media terms, concepts, strategies, and more! Advertising Media A-to-Z is today's most comprehensive, easy-to-use reference and resource guide for everything having to do with the researching, planning, and buying of advertising media. Far more than just a dictionary of essential terms, this handy book provides fascinating background information, tips and pointers for effective media planning, similar words for quick cross-referencing, and many other valuable features.Advertising professionals, marketing managers, media sales representatives, and students of marketing and advertising will instantly value this one-of-a-kind book for its complete coverage of: every major term and concept necessary for accurate media planning; listings of related terms to allow further understanding of terms and concepts URLs for associated websites; mathematical formulas with plain-English explanations; acronyms listed alphabetically by the acronym itself as well as the expanded spelling; and, the explosion in advertising media has led to a similar increase in the terms and concepts that professionals must know, understand, and use every day. Use Advertising Media A-to-Z as your fingertip reference for this often-confusing, always-changing field and guarantee that you will always know exactly what is being said, what it really means, and how it can boost your media-related knowledge and effectiveness.