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SOME THOUGHTS ABOUT THE INDIVIDUAL'S CHOICE AMONG ALTERNATIVE TRAVEL MODES AND ITS DETERMINANTS. IN: NEW HORIZONS IN TRAVEL-BEHAVIOR RESEARCH

Marco J. Held

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Abstract

This paper discusses some major psychological theories that use subjective variables in explaining individual behavior. The following three theoretical and research mainstreams are included: motivational theories that assume motives to be the determinants of the intensity and direction of behavior; decision theories that concentrate on the analysis of choices and the underlying rules of decision making; and attitude theories that explain behavior with attitudinal variables.

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What this paper is about

This paper discusses some major psychological theories that use subjective variables in explaining individual behavior. The following three theoretical and research mainstreams are included: motivational theories that assume motives to be the determinants of the intensity and direction of behavior; decision theories that concentrate on the analysis of choices and the underlying rules of decision making; and attitude theories that explain behavior with attitudinal variables.

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Available abstract

This paper discusses some major psychological theories that use subjective variables in explaining individual behavior. The following three theoretical and research mainstreams are included: motivational theories that assume motives to be the determinants of the intensity and direction of behavior; decision theories that concentrate on the analysis of choices and the underlying rules of decision making; and attitude theories that explain behavior with attitudinal variables.

Key concepts: Psychology, Social psychology, Travel behavior, Economics, Microeconomics

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SOME THOUGHTS ABOUT THE INDIVIDUAL'S CHOICE AMONG ALTERNATIVE TRAVEL MODES AND ITS DETERMINANTS. IN: NEW HORIZONS IN TRAVEL-BEHAVIOR RESEARCH — Research Paper | ScholarLens