David J. Fraser
Abstract
SUBTITLE: STRAIGHT CORPORATE BRANDING COULD SOON BE BANISHED TO THE PAST AS EXPERIENCE IN OTHER SECTORS DEMONSTRATES THAT A PERSONALISED APPROACH IS FAR MORE EFFECTIVE...
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SUBTITLE: STRAIGHT CORPORATE BRANDING COULD SOON BE BANISHED TO THE PAST AS EXPERIENCE IN OTHER SECTORS DEMONSTRATES THAT A PERSONALISED APPROACH IS FAR MORE EFFECTIVE...
Key concepts: Subtitle, Business, Marketing, Advertising, Aeronautics, Transport engineering, Engineering, Computer science