Building brandwidth: closing the sale online

From the Publisher: Sergio Zyman is back. His The End of Marketing As We Know It powerfully defined the new rules of marketing—marketing as serious business, not fun and games. Now, along has come the Internet economy, and with this new, new thing a kind of new, new marketing. But the simple question is, it work? Does it get results? The news on Internet marketing is simple: just as traditional marketing that fails to move merchandise is useless, Internet marketing that fails to close the sale online is a fruitless exercise. In addition to this, though, marketing online must be faster, more focused, in order to be more effective. It must develop brandwidth with consumers on the Net—one consumer at a time. Teaching the lessons of e-marketing, Zyman is joined by his partner in Z Group, fellow marketing legend Scott Miller. They have developed the 10 Commandments of Building Brandwidth—a straight-from-the -shoulder guide to effective marketing on the Web, and off the Web. These are the new rules. Are you ready?