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RELAX THE CUSTOMER -- THEN BUILD THE SALE

Graham Newton

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Abstract

SUBTITLE: CARRIERS ARE TREADING A FINE LINE BETWEEN REVENUE GENERATION AND EXEMPLARY SERVICE IN THE FIGHT FOR THE BUSINESS MARKET: GRAHAM NEWTON PROFILES THE CONTACT POINTS BETWEEN AIRLINE AND PASSENGER, LOOKING AT THE SERVICE OFFERED AND THE DEVELOPMENTS IN STORE.

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What this paper is about

SUBTITLE: CARRIERS ARE TREADING A FINE LINE BETWEEN REVENUE GENERATION AND EXEMPLARY SERVICE IN THE FIGHT FOR THE BUSINESS MARKET: GRAHAM NEWTON PROFILES THE CONTACT POINTS BETWEEN AIRLINE AND PASSENGER, LOOKING AT THE SERVICE OFFERED AND THE DEVELOPMENTS IN STORE.

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Method / approach

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Available abstract

SUBTITLE: CARRIERS ARE TREADING A FINE LINE BETWEEN REVENUE GENERATION AND EXEMPLARY SERVICE IN THE FIGHT FOR THE BUSINESS MARKET: GRAHAM NEWTON PROFILES THE CONTACT POINTS BETWEEN AIRLINE AND PASSENGER, LOOKING AT THE SERVICE OFFERED AND THE DEVELOPMENTS IN STORE.

Key concepts: Subtitle, Revenue, Business, Air travel, Service (business), Low-cost carrier, Customer service, Marketing

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