Corporate Internet planning guide aligning Internet strategy with business goals

From the Publisher: This timely book breaks down the complicated process into simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy. You'll find all the tools you need here in a format you can put to work right away. Planning questions, checklists, and examples help you analyze your company's capabilities, strengths, and weaknesses, enabling you to create a customized plan for maximum impact - or if you're already online - to evaluate, enhance, and redefine your current Internet/Intranet strategy.