Chris Hackley
Abstract
This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures
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This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures
Key concepts: Advertising, Promotion (chess), Advertising research, Business, Online advertising, Advertising campaign, Marketing communication, Marketing