1997Unpublished venueRequires access

Direct Selling: From Door to Door to Network Marketing

Richard Berry

Open publisher page 34 citations

Abstract

Direct selling versus direct marketing what products can be direct sold? methods of direct selling managing a direct selling business pricing policies managing a direct sales force multi-level marketing direct sales and the law.

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What this paper is about

Direct selling versus direct marketing what products can be direct sold? methods of direct selling managing a direct selling business pricing policies managing a direct sales force multi-level marketing direct sales and the law.

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OpenAlex reports 34 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Direct selling versus direct marketing what products can be direct sold? methods of direct selling managing a direct selling business pricing policies managing a direct sales force multi-level marketing direct sales and the law.

Key concepts: Direct selling, Direct marketing, Business, Marketing, Direct mail, Multi-level marketing, Direct response, Marketing management

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