THE COMPETITIVE PROFILE OF THE NATIONAL RAILWAY COMPANY FROM THE PERSPECTIVE USE OF KNOWLEDGE MANAGEMENT

In the context of the current business environment, characterized by an increasing degree of competitiveness which diminishes the possibilities for differentiation, it is necessary to implement a successful strategic knowledge management process and adapt it to the company’s needs. The purpose is that it can help the company to translate its strategic vision and mission into action. Regarding the organizational environment, organizational needs analysis - expressed in terms of the knowledge society - determine "competitiveness" as a necessary condition of survival of the company. Competitiveness has always been an organizational goal. Is born, so the question: why competitiveness became just today, the key to success of business processes? The answer, we believe that it is in dynamic markets (supply, demand) - dynamic value by bringing in goods and services, the widespread use of knowledge. The importance of knowledge-based activities has greatly increased in recent years. Also, knowledge began to be regarded as the main source of wealth production, protecting it represents an important element in achieving and maintaining a competitive advantage.