Leading Product Innovation: Accelerating Growth in a Product-Based Business

PRODUCT INNOVATION THE BUSINESS PROCESS THAT DRIVES GROWTH Linking Product Innovation with Business Growth Business Considerations for a Single Product Time Dynamics of the Innovation Engine THE PROCESS OF PRODUCT INNOVATION The Innovation Engine Fundamental Principles Operation of the Product Innovation Process Project Management Considerations LEADING PRODUCT INNOVATION UPPER MANAGEMENT ROLES Leading, Managing, and Building the Innovation Engine Managing Improvements to the Innovation Process CREATING THE ENVIRONMENT Organizational Vision The Guiding Force Field Leadership and the Creative Environment MEASURES OF SUCCESS Measuring Product Innovation Performance Conclusion Appendix About the Authors Index.