How Competitive Forces Shape Strategy
Michael E. Porter
Abstract
Michael E. Porter
Abstract
The essence of strategy formulation is coping with competition. Yet it is easy to view competition too narrowly and too pessimistically. While one sometimes hears executives complaining to the contrary, intense competition in an industry is neither coincidence nor bad luck.
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The essence of strategy formulation is coping with competition. Yet it is easy to view competition too narrowly and too pessimistically. While one sometimes hears executives complaining to the contrary, intense competition in an industry is neither coincidence nor bad luck.
Key concepts: Luck, Competition (biology), Industrial organization, Coping (psychology), Business, Operations management, Economics, Psychology