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2010•Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia)Open access

Tourism destination image, satisfaction and loyalty: A study of the Dead Sea in Jordanian curative tourism

Majid Alqurneh, Filzah Md Isa, Abdul Rahim Othman

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Abstract

The aim of this paper is to explore the relationship between three key variables, namely image, satisfaction and loyalty in curative tourism industry in Jordan. The seven dimensions of the tourism destination image employed in this study are travel environment, national attraction, accessibility, infrastructure, relaxation aspect, outdoor activities and price and value. 202 tourists visiting the Dead Sea in Jordan were used as the sample. The study demonstrates that tourist satisfaction mediates the relationship between destination image and loyalty.

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What this paper is about

The aim of this paper is to explore the relationship between three key variables, namely image, satisfaction and loyalty in curative tourism industry in Jordan. The seven dimensions of the tourism destination image employed in this study are travel environment, national attraction, accessibility, infrastructure, relaxation aspect, outdoor activities and price and value. 202 tourists visiting the Dead Sea in Jordan were used as the sample. The study demonstrates that tourist satisfaction mediates the relationship between destination image and loyalty.

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OpenAlex reports 8 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

The aim of this paper is to explore the relationship between three key variables, namely image, satisfaction and loyalty in curative tourism industry in Jordan. The seven dimensions of the tourism destination image employed in this study are travel environment, national attraction, accessibility, infrastructure, relaxation aspect, outdoor activities and price and value. 202 tourists visiting the Dead Sea in Jordan were used as the sample. The study demonstrates that tourist satisfaction mediates the relationship between destination image and loyalty.

Key concepts: Loyalty, Destination image, Tourism, Dead sea, Business, Marketing, Advertising, Tourist attraction

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