Can alternative tourism be the way forward for the development of tourism in Northern Greece

Greece is one of the most popular destinations worldwide, especially for mass tourism. However, there is an uneven development of tourism in the various Greek regions, due to the lack of appropriate touristic features related to tourism in its traditional sense. Under-developed tourist regions therefore have much to gain from alternative forms of tourism beyond the traditional beach holiday, so as to benefit from tourism’s positive economic and social impacts. This paper explores the opportunities for the development of tourism in the regions of Northern Greece through alternative types of touristic attractions and includes a discussion on various suggested strategies.