Strategies on Women Entrepreneurship Survival: a Case Study of Women Entrepreneurs in Zimbabwe Between 2007-2009

Today's entrepreneurs require a comprehensive stock of knowledge and skills that are both related to their type of business and adaptable for change of their local and international environment .Rapid changes in the Southern African region in general and the country of Zimbabwe in particular, in the socio-economic structures are propelling entrepreneurs especially women towards the search for a competitive edge away from the “crowd”, in order to survive. The competitive edge strategies are essential for all visionary women entrepreneurs of the twenty-first century. This paper gives an insight on how various women entrepreneurs managed to adapt to the Zimbabwean unfamiliar business environment during 2007-2009. These women state the different challenges that they faced and the strategies they used to win over and be successful.