Strategies Responding to the Uncertainties in the Hollywood Film Industry—A Case Study of Movie “Jurassic World (2015)”

The Hollywood film industry is renowned for its blockbuster successes and devastating failures, characterized by highly variable uncertainty. The uncertainty inherent in this industry stems from various sources, including unpredictable audience tastes, rapidly evolving technology, and dynamic market conditions. This paper explores the impacts of product line uncertainty from the perspective of environmental state uncertainty, organizational effect uncertainty, and decision response uncertainty, similarly applied in the Hollywood film studio. Despite these challenges, some films manage to not only survive but also thrive in this highly competitive environment. This paper examines the strategies employed by Universal Pictures during the production and release of the movie “Jurassic World”, a groundbreaking film directed by Colin Trevorrow. By conducting a detailed case study of “Jurassic World”, this study aims to shed light on the strategies that enabled the film to respond effectively to uncertainties in the Hollywood film industry.