Research on user experience design of red cultural tourism based on Flow experience

Red cultural tourism contains profound cultural heritage and value, which helps to spread and promote the revolutionary spirit, enhance national cultural confidence, and meet people's growing cultural consumption needs. Based on the flow theory, the development status, and the characteristics of red cultural tourism, we construct red cultural tourism scene stories to enhance the interaction and visual experience of red cultural tourism. We proposed a flow model of red cultural tourism and proposed the main contents and features of the interactive design platform from four aspects: clear tourism goals, balance of perceptual skills and challenges, user experience and spatial presence, and timely and effective feedback. Suggestions for optimizing the implementation process to enhance the vitality of China’s red culture and build cultural confidence. The platform aims to integrate red cultural tourism resources, provide publicity channels for red cultural tourist attractions, accurately match the development path of red cultural tourism, and bring good services to the public. The project research mainly takes red cultural tourism in Zhaoqing City as an example. Zhaoqing’s red culture has a profound heritage, rich forms of expression, and a wide range of audiences. Flow experience theory can help optimize the red cultural tourism interface design process and provide design strategies.