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2022•HAL (Le Centre pour la Communication Scientifique Directe)Open access

Film festivals as platforms of cultural diplomacy in the Balkans (2010-2020) : the soft power of national image branding and cultural public relations

Damir Šehanović

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Key concepts: Soft power, Public diplomacy, Nation branding, Diplomacy, Power (physics), Political science, Media studies, Advertising

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Film festivals as platforms of cultural diplomacy in the Balkans (2010-2020) : the soft power of national image branding and cultural public relations — Research Paper | ScholarLens