THE ART OF VISUAL COMMUNICATION, ITS EVOLUTION AND INFLUENCE, DESIGN THINKING

Abstract. Visual communication is the information that the environment and people transmit to each other through actions that we can see with the naked eye. A visual image is an emotion caused by an imaginary image that is not currently there. Visual communication is a type of information received from images, communication and through observation. Visual information is a means of communication that is widely used to convey a message, evoke emotions. Currently, in most areas of activity, visual communication has become more important than ever. Through visual communication, we are witnessing a better acceptance by society in the areas of communication and graphic design. The application and effect of visual communication in different types of space is not perceived as meaningful in society. Visual communication, signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation and electronic resources for the transmission of ideas and information covering (but not limited to) a large area such as: social media, culture, politics, economics and science, advertising and video clips, teaching and training, in production, speeches and presentations, etc. In a broad aspect, we are witnessing that taking into account the various visual elements play an important role in the delivery of information.