2023•VISUAL REVIEW International Visual Culture Review / Revista Internacional de Cultura VisualOpen access
Audiovisual Media to Open a Tourism Agency in the North of Peru
Priscila Estelita Luján Vera, Susana Soledad Chinchay Villarreyes, Aurelia Zavala Palacios, Ayax Manuel Sifuentes Montes, Rosalym Vanesa Hermoza Castro, Geovana Elizabeth Linares Purisaca, Carlos Alberto Cherre Antón
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Abstract
This market study analyzes if there is demand for the opening of a tourism agency located in Piura, whose purpose is to offer tourist services that satisfy the needs and demands of tourists and locals. To achieve the purpose, a survey was carried out on 350 people and the results showed that 87% choose to hire the services of a tourism agency every time they go on a trip, 81% choose to purchase a tourist package, Finally, it was agreed that a tourism agency with specialists knowledgeable in tourism activity is necessary to provide an efficient service.