Cultural Behavior of Small Traders in Business Activities at Vietnamese Traditional Markets: A Case in Ho Chi Minh City

Traditional markets have long been considered people's favorite shopping places, associated with many unique and impressive cultural beauties of each region and locality. Currently, many new business forms have appeared, such as shopping centers, supermarkets, and convenience stores, but traditional markets are considered to still be a popular form of commerce. For traditional markets to promote and affirm their role and position in socio-economic development, all levels, sectors, and small traders doing business at the market have implemented many solutions to promote the behavioral culture of small businesses trade in business activities at traditional markets in Ho Chi Minh City to meet current integration requirements. The article studies the general perspective on the behavioral culture of small traders in business activities at traditional markets in Ho Chi Minh City.