2022Global Digital & Print Media ReviewOpen access

Re-Conceptualizing Public Sphere in the Digital Era: From Habermas' Public Sphere to Digitally Networked Public Sphere

Qasim Mahmood, Zarmina Gull, Rao Nadeem Alam

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Abstract

Technological networks have established a new social morphology of the modern world. The paper provides an understanding of the notion of the networked public sphere by examining all the seminal notions to theorize the ‘Networked Public Sphere’. The paper reflects that the boundaries between old and new media have been blurred and the new media technologies have established a hybrid environment in which there is a huge interplay between conventional media and new media. The paper concludes that the political use of social media among citizens in the networked public sphere helps to devise strategies to be engaged in online and offline political activities and generate a public discourse among them that influence the political domains of the society.

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What this paper is about

Technological networks have established a new social morphology of the modern world. The paper provides an understanding of the notion of the networked public sphere by examining all the seminal notions to theorize the ‘Networked Public Sphere’. The paper reflects that the boundaries between old and new media have been blurred and the new media technologies have established a hybrid environment in which there is a huge interplay between conventional media and new media. The paper concludes that the political use of social media among citizens in the networked public sphere helps to devise strategies to be engaged in online and offline political activities and generate a public discourse among them that influence the political domains of the society.

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Available abstract

Technological networks have established a new social morphology of the modern world. The paper provides an understanding of the notion of the networked public sphere by examining all the seminal notions to theorize the ‘Networked Public Sphere’. The paper reflects that the boundaries between old and new media have been blurred and the new media technologies have established a hybrid environment in which there is a huge interplay between conventional media and new media. The paper concludes that the political use of social media among citizens in the networked public sphere helps to devise strategies to be engaged in online and offline political activities and generate a public discourse among them that influence the political domains of the society.

Key concepts: Public sphere, Politics, Social media, Sociology, Digital media, New media, Political science, Public relations

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