2023•Industrial Marketing ManagementRequires access

How do firms capture value in a full-scene smart service? Effectiveness of value proposition and co-creation capabilities

Hong Zhang, Weina Wang, Sumeet Gupta

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Key concepts: Value proposition, Co-creation, Business model, Value (mathematics), Business value, Service (business), Value creation, Value capture

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How do firms capture value in a full-scene smart service? Effectiveness of value proposition and co-creation capabilities — Research Paper | ScholarLens