Research on the aesthetic impact of new media technology communication means on visual communication design

The development of new media technology has expanded the way of people's life and increased the form of communication. Due to the change of early application media, the name of the specialty was changed from the original graphic design to visual communication design, which made the name of the specialty more appropriate to the actual situation. The application of a large number of new electronic products to the consumer market has changed the means of information dissemination. Because the aesthetic standards and aesthetic methods are not static, the development of multimedia technology can highly integrate the visual communication design with the current audience's information acquisition methods, making the application scope of visual communication design become broader.