Impact of Epidemic Situation on Retail Industry

Since 2020,the sudden outbreak of the new crown epidemic has brought great influence on China's retail industry.It directly affects how much retail products are sold.People have little choice but to stay at home and are unable to go shopping.Additionally, there is psychologically far less of an inclination to spend, which has a direct impact on the number of retailers and purchasing power.The single offline and single online sales mode has been impacted,and the new retail mode of deep integration of online and offline has developed rapidly.This paper summarizes the benefits, shortcomings, challenges, and opportunities of the new retail industry under the current epidemic background and makes recommendations for the further development of the new retail industry based on an analysis of the current situation of the new retail industry in China.