Research on The Evaluation System of Fresh Agricultural Products Cold Chain Logistics Service Quality in the Context of Electronic Commerce

This paper studies the service quality evaluation system of fresh agricultural products cold chain logistics in the context of e-commerce, constantly improve and optimize it, and ensure its effective implementation, which can not only improve the service quality, but also effectively promote the healthy development of fresh agricultural products cold chain logistics in the context of e-commerce. From this study, the optimization of the service quality evaluation system can be realized from the establishment of a sound index system, the realization of a scientific and reasonable evaluation method, the strengthening of the evaluation process control, the timely feedback of the evaluation results and the strengthening of the application of the results, in order to better promote the development of fresh agricultural products cold chain logistics in the context of e-commerce.