Towards an integrated debiasing framework for consumer financial decisions: A reflection on debiasing research

Abstract Consumers are subject to cognitive biases, which impede the rationality of their financial decisions. This is problematic, given the onus on the individual to make investment and savings decisions. Thus, there is an impetus for research to identify mitigation strategies. This qualitative review surveys the debiasing literature to identify the prevalent debiasing approaches and proposes an integrated model towards debiasing. The identified core debiasing strategies (education and training, decision support systems, information aspects, experience, and financial advice) are organized and integrated into a single model using the ‘Antecedents, Decisions, Outcomes’ format developed by Paul and Benito. We also propose an agenda for future debiasing research.