2022•Asia Pacific Journal of Tourism ResearchRequires access

A comparative analysis of domestic travel intentions and actual travel behaviors in COVID-19: focused on attitude-behavioral gap

Hakseung Shin, Jinhyun Ahn, Juhyun Kang, Janghee Cho, Donghwa Yoon, Hoon Lee

Abstract

This study aims to comparatively analyze domestic travel intentions and actual travel behaviors in the Korean market. Using mixed methods, Study 1 found that the perceived health risk is the determinant factor for explaining domestic travel intentions. The moderating roles of age demonstrated that seniors intend to travel less since they are more sensitive to the health risk. Study 2 confirmed that seniors traveled less than younger travelers during the pandemic. Unexpectedly, females traveled more than males during the pandemic. Lastly, the types of destinations (indoor vs. outdoor destinations) also influenced travel behaviors; seniors, preferred outdoor destinations to indoor destinations.

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Key concepts: Destinations, Travel behavior, Pandemic, Coronavirus disease 2019 (COVID-19), Advertising, Domestic tourism, Psychology, Business