Fujian Yongchun Paper-Weaving Painting in the "China-chic" Luggage Industry

Yongchun paper-weaving painting, one of the "Four Great Weavers of China", is a famous traditional folk handicraft of Yongchun, with a deep history and unique artistic heritage. In 2011, it was named a national "Intangible Cultural Heritage Protection" project； and then helped Quanzhou City to successfully apply for the heritage. With the rapid growth of China's economy, national self-confidence and cultural self-assurance is increasing, and the "China-chic" culture is emerging. In this paper, we will take the example of handbag products in the textile industry, based on the main characteristics of paper-weaving, production techniques, and innovative ways of application in the handbag, which makes the traditional craft of paper-weaving needs to adapt to the economic and social development and market demand, which is conducive to the inheritance and protection of traditional crafts.