THE ROLE OF REPORTING AND STATISTICS IN THE CAPITALIZATION OF ENTERPRISE ASSETS AND NATIONAL WEALTH

The role of reporting and statistics as a component of measuring the progress of sustainable development is constantly growing. Economic thought is increasingly based on the concept of wealth - the base of assets, as the foundation of creating well-being and aims to measure it, determine the size of investment attractiveness, and present it in analytical tables and reports as a component of modern business reputation. The approach of the World Bank involves the assessment of wealth according to three components: natural capital, manufactured assets, human assets. It was established that the national statistical methodology refers to the value of national capital: residential, non-residential buildings and structures, land and rights to natural resources, machinery and equipment, cultivated and intangible assets. At the same time, natural and human capital is not fully represented in the national wealth of Ukraine. Therefore, the goal of monetary measurement and capitalization of national wealth is seen as the direction of further development of the theoretical foundations of accounting. Accounting functionality is worth it to be defined as a macroeconomic tool for the capitalization of national wealth. The potential of a business entity, in our opinion, should be considered in the accounting field as a set of resources enterprise, which, depending on the type, is or is not an object of accounting and participates in the formation of the value of the enterprise. The methodological task for the formation of the policy of accounting capitalization is the generalization and certain ordering of the branches of the economy, in relation to which it is necessary to have separate sectoral norms of accounting and statistical reporting. Such a generalization should be based on industry factors that shape the value of products in the industry, the presence of specific accounting objects, principles of adaptation of existing accounting tools for specific business conditions. Economic services and management of enterprises can influence the level of capitalization of the enterprise due to the development of innovative accounting and financial technologies, proper presentation of the natural and economic potential of Ukraine in the global information space.