Transition from concentration to diversification as an effective way for economic development of small and medium-sized businesses
N. N. Kozlenko
Abstract
Open-access reader
N. N. Kozlenko
Abstract
Open-access reader
This article deals with the problem of choosing of most effective development of Russian small and medium-sized businesses by transition from the strategy of concentration to the strategy of diversification. The author considers the questions of diversification feasibility, its benefits, criteria for selecting of a path of diversification, classification of diversification strategies.
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This article deals with the problem of choosing of most effective development of Russian small and medium-sized businesses by transition from the strategy of concentration to the strategy of diversification. The author considers the questions of diversification feasibility, its benefits, criteria for selecting of a path of diversification, classification of diversification strategies.
Key concepts: Diversification (marketing strategy), Business, Industrial organization, Natural resource economics, Economics, Marketing