2014Izvestiya MGTU MAMIOpen access

Transition from concentration to diversification as an effective way for economic development of small and medium-sized businesses

N. N. Kozlenko

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Abstract

This article deals with the problem of choosing of most effective development of Russian small and medium-sized businesses by transition from the strategy of concentration to the strategy of diversification. The author considers the questions of diversification feasibility, its benefits, criteria for selecting of a path of diversification, classification of diversification strategies.

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This article deals with the problem of choosing of most effective development of Russian small and medium-sized businesses by transition from the strategy of concentration to the strategy of diversification. The author considers the questions of diversification feasibility, its benefits, criteria for selecting of a path of diversification, classification of diversification strategies.

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Available abstract

This article deals with the problem of choosing of most effective development of Russian small and medium-sized businesses by transition from the strategy of concentration to the strategy of diversification. The author considers the questions of diversification feasibility, its benefits, criteria for selecting of a path of diversification, classification of diversification strategies.

Key concepts: Diversification (marketing strategy), Business, Industrial organization, Natural resource economics, Economics, Marketing

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