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2022•The International Encyclopedia of Health CommunicationRequires access

Reactance Theory

Tobias Reynolds‐Tylus, Andrea Martinez Gonzalez

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Abstract

Abstract Psychological reactance is a motivational state driven by the removal of a valued personal freedom. Psychological reactance theory is routinely used in health communication research to explain how persuasive messages may fail to achieve their intended objectives. This entry begins with an overview of psychological reactance theory and the measurement and modeling of reactance. Following this, research on message features, source factors, and individual characteristics associated with reactance are discussed.

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What this paper is about

Abstract Psychological reactance is a motivational state driven by the removal of a valued personal freedom. Psychological reactance theory is routinely used in health communication research to explain how persuasive messages may fail to achieve their intended objectives. This entry begins with an overview of psychological reactance theory and the measurement and modeling of reactance. Following this, research on message features, source factors, and individual characteristics associated with reactance are discussed.

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Available abstract

Abstract Psychological reactance is a motivational state driven by the removal of a valued personal freedom. Psychological reactance theory is routinely used in health communication research to explain how persuasive messages may fail to achieve their intended objectives. This entry begins with an overview of psychological reactance theory and the measurement and modeling of reactance. Following this, research on message features, source factors, and individual characteristics associated with reactance are discussed.

Key concepts: Reactance, Psychology, Social psychology, Computer science, Engineering, Electrical engineering, Voltage

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