ScholarLens Back to search
2022•Edward Elgar Publishing eBooksRequires access

The quantitative assessment of public opinion

Allyson L. Holbrook, Joanne M. Miller

Open publisher page 0 citations

Abstract

This chapter describes the current state of quantitative methods used to assess public opinion. First, we define public opinion and review various approaches to measuring public opinion quantitatively. Next, we review theories of the survey response, and their implications for best practices for designing questionnaires to assess public opinion. Third, we discuss two enduring (arguably, growing) interconnected challenges to the survey research endeavor - minimizing coverage error and nonresponse error - and conclude with some thoughts about the future of survey research.

About this research paper

What this paper is about

This chapter describes the current state of quantitative methods used to assess public opinion. First, we define public opinion and review various approaches to measuring public opinion quantitatively. Next, we review theories of the survey response, and their implications for best practices for designing questionnaires to assess public opinion. Third, we discuss two enduring (arguably, growing) interconnected challenges to the survey research endeavor - minimizing coverage error and nonresponse error - and conclude with some thoughts about the future of survey research.

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

This chapter describes the current state of quantitative methods used to assess public opinion. First, we define public opinion and review various approaches to measuring public opinion quantitatively. Next, we review theories of the survey response, and their implications for best practices for designing questionnaires to assess public opinion. Third, we discuss two enduring (arguably, growing) interconnected challenges to the survey research endeavor - minimizing coverage error and nonresponse error - and conclude with some thoughts about the future of survey research.

Key concepts: Public opinion, Opinion survey, Survey research, Political science, Public relations, Psychology, Management science, Opinion leadership

Related papers

Related paper 1Related paper 2
Back to paper searchBrowse research topicsOriginal source
The quantitative assessment of public opinion — Research Paper | ScholarLens