Just Be Yourself? Effects of an Authenticity Manipulation on Expressive Accuracy in First Impressions

Does the common advice to “be yourself” lead people to reveal who they truly are? And what broader personal and social implications might this advice bear? In an experimental first-impression study, we examined whether a manipulation instructing some people to be themselves (vs. no explicit instructions) led targets to have their unique personality profiles more accurately perceived, and carried personal and social benefits. Specifically, 204 targets participated in a video interview, with half the targets told to “be yourself” before the interview. Then, 373 observers watched subsets of target video interviews. Overall, the manipulation led targets to be seen with greater distinctive accuracy, especially on their more observable and evaluative self-aspects. However, the manipulation did not significantly influence impression normativity, target likability, nor target post-interview well-being. In sum, being told to be oneself elicits more accurate first-impression perceptions but may not bear immediate personal or social consequences.