Strategic Orientations and Absorptive Capacity on Competitive Advantage Among the Batik SMEs in Malaysia
Raja Rosnah Raja Daud, Noorul Azwin Md Nasir, Noorshella Che Nawi, Abdullah Al Mamun, Samsidine Aidara
Abstract
Raja Rosnah Raja Daud, Noorul Azwin Md Nasir, Noorshella Che Nawi, Abdullah Al Mamun, Samsidine Aidara
Abstract
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Key concepts: Absorptive capacity, Competitive advantage, Business, Industrial organization, Structural equation modeling, Order (exchange), Market orientation, Variance (accounting)