Media School “Media Education and Media Literacy for All” as a System Model of Continuous Mass Media Education

The article presents an overview of modern educational platforms for media literacy in the context of mass media education prospects.The authors define the main directions of mass media education which are reflected in scientific conferences, round tables, competitions on media education issues, festivals, forums, etc. Purposeful work carried out within the framework of open media schools can be considered as one of the promising systemic vectors of continuous mass media education in modern conditions.The article describes five-year experience of the all-Russian open media school "Media Education and Media Literacy for All" which successfully operates in Taganrog Institute named after A.P. Chekhov (branch) of Rostov State University of Economics and the scientific and educational centre "Media Education and Media Competence".The model of the open media school includes learning and discussion platforms, creative workshops in the following areas: media club associations, filming and filmmaking, animation in media education, children's and youth journalism and the blogosphere, festival movements, integration of film pedagogy and media education in schools and universities; master classes by media experts; practical media education.