EMPIRICAL METHODS IN PSYCHOLINGUISTICS

Empirical research is defined as any study in which the study's conclusions are strictly drawn from concretely empirical evidence, and thus "verifiable" evidence.This empirical evidence can be obtained through quantitative and qualitative market research methods.As an example: A study is being conducted to determine whether listening to happy music while working promotes creativity. An experiment is carried out by administering a music website survey to a group of people who are exposed to happy music and another group who are not exposed to any music at all, and the subjects are then observed. The findings of such a study will provide empirical evidence as to whether it promotes creativity or not.