Patrick Corsi, Mike Dulieu
Abstract
This chapter contains sections titled: The black art of pricing A first method for pricing (an interesting historical example) Six pricing methods and their use Mark-up or cost-plus pricing Going rate pricing Target return pricing Added value pricing Perceived value pricing Company pricing policies Sales force acceptability Price elasticity Tips for pricing Summary on pricing
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This chapter contains sections titled: The black art of pricing A first method for pricing (an interesting historical example) Six pricing methods and their use Mark-up or cost-plus pricing Going rate pricing Target return pricing Added value pricing Perceived value pricing Company pricing policies Sales force acceptability Price elasticity Tips for pricing Summary on pricing
Key concepts: Variable pricing, Rational pricing, Investment theory, Consumption-based capital asset pricing model, Average cost pricing, Pricing schedule, Dynamic pricing, Economics