Thomas A. Buhr, Terry L. Simpson, Burt Pryor
Abstract
The authors measured the effects of celebrity endorser expertise on ratings of endorser attractiveness, likability, and familiarity. The expert condition yielded significantly more positive ratings than the inexpert condition for all three person-perception judgments.
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The authors measured the effects of celebrity endorser expertise on ratings of endorser attractiveness, likability, and familiarity. The expert condition yielded significantly more positive ratings than the inexpert condition for all three person-perception judgments.
Key concepts: Attractiveness, Psychology, Perception, Social psychology, Physical attractiveness, Facial attractiveness, Social perception, Applied psychology