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2016•Journal of Brand ManagementOpen access

Erratum to: The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators

Shampy Kamboj, Zillur Rahman

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Key concepts: Brand loyalty, Employer branding, Brand management, Brand equity, Brand experience, Social media, Product strategy, Business

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Erratum to: The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators — Research Paper | ScholarLens