2020•International Journal of Business and GlobalisationRequires access

Development strategy of Bandung creative city through the performance improvement of creative industries

Mohammad Benny Alexandri, N.A. Sam', un Jaja Raharja

Abstract

In 2015, UNESCO declared Bandung City a creative city. The development of Bandung as a creative city has been studied and formulated in its creative city road map which sets six indicators: creative policy; creative infrastructure; law, ethics and intellectual property rights; creative support system; creative capacity and economic contributions. The study objectives are to map the performance and competitive advantage of small or medium enterprises in the creative industry in Bandung City, Indonesia. Thus, this study employed SWOT analysis on creative industry businesses from 30 districts in Bandung City, Indonesia.

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Key concepts: Creative city, Creative industries, SWOT analysis, Intellectual property, Creative economy, Business, Creative Cities, Marketing