Survey Research
Elizabeth A. Tomsich
Abstract
Elizabeth A. Tomsich
Abstract
Survey research is predominant in the social sciences and permits researchers to examine the attitudes, goals, experiences, and behaviors of individuals within large populations through self‐report. Survey research has continuously adapted to changes in survey participation, technological advances, and the body of literature on research methods. Survey researchers rely on cognitive process theories and evaluations of survey research methods to minimize sampling and nonsampling error.
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Survey research is predominant in the social sciences and permits researchers to examine the attitudes, goals, experiences, and behaviors of individuals within large populations through self‐report. Survey research has continuously adapted to changes in survey participation, technological advances, and the body of literature on research methods. Survey researchers rely on cognitive process theories and evaluations of survey research methods to minimize sampling and nonsampling error.
Key concepts: Survey research, Survey methodology, Survey data collection, Psychology, Sampling (signal processing), Survey instrument, Social research, General Social Survey