2018•Journal of Marketing Management ResearchRequires access

The Effects of Customer’s Relational Benefits on Continuous Usage Intention of Technology-Based Self-Service : Focusing on Types of Technology-Based Self-Service

전남대학교 대학원 경영학과 박사과정, Hyoa Jeon, Kyung-Ae Kim, Sang Hee Kim

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Key concepts: Self-service, Service (business), Business, Knowledge management, Psychology, Marketing, Computer science

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The Effects of Customer’s Relational Benefits on Continuous Usage Intention of Technology-Based Self-Service : Focusing on Types of Technology-Based Self-Service — Research Paper | ScholarLens