2007•Journal of the Academy of Marketing ScienceRequires access
Why “service”?
Stephen Louis Vargo, Robert F. Lusch
Open publisher page 446 citations
Abstract
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Stephen Louis Vargo, Robert F. Lusch
Abstract
An abstract is not available in the OpenAlex record for this paper.
OpenAlex reports 446 citations for this work. Citation counts describe recorded attention and do not establish research quality.
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Key concepts: Service-dominant logic, Dialog box, Service (business), Services marketing, Marketing, Public relations, Value (mathematics), Marketing research