Advancing Competitive Intelligence as a Correlation of Competitive Advantage in Iraqi Banking Industry

The extant literature suggests that firms could gain and sustain competitive advantage using competitive intelligence.Competitive intelligence is a tool that keeps firms abreast of changes in market preferences, technology, competition, and social and strategic positionings.However, despite the fairly-developed corpus on the link between competitive intelligence and competitive advantage, the literature seems short on treating this relationship within the banking sector of the Arab world.Drawing on the resource-based view (RBV) and knowledgebased view (KBV) frameworks, this paper advances competitive intelligence as a correlate of competitive advantage in the Iraqi banking industry.Four hypotheses were advanced, and methods were suggested for collecting data (through the appropriate instruments) and testing the hypotheses.The result may provide a starting point or motivation for further research in this direction.