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2013•Technology Innovation Management ReviewOpen access

Rethinking Open Innovation Beyond the Innovation Funnel

Wim Vanhaverbeke

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Abstract

IntroductionDo we need to rethink open innovation? Is this really necessary? In this article, I provide a few reasons why open innovation has to be disconnected from the innovation funnel. Once open innovation is freed from this straightjacket, we might give it a “second wind” for additional growth.Open innovation has always (implicitly) focused on new product introductions.

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IntroductionDo we need to rethink open innovation? Is this really necessary? In this article, I provide a few reasons why open innovation has to be disconnected from the innovation funnel. Once open innovation is freed from this straightjacket, we might give it a “second wind” for additional growth.Open innovation has always (implicitly) focused on new product introductions.

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Available abstract

IntroductionDo we need to rethink open innovation? Is this really necessary? In this article, I provide a few reasons why open innovation has to be disconnected from the innovation funnel. Once open innovation is freed from this straightjacket, we might give it a “second wind” for additional growth.Open innovation has always (implicitly) focused on new product introductions.

Key concepts: Open innovation, Funnel, Product innovation, Product (mathematics), Business, Industrial organization, Knowledge management, Marketing

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